One of the Facebook comments I get pretty often after people see me teach a conference class is: “I saw you at ____, and you were so interesting.”
My mind always goes a million ways when I read something like that. I’m glad someone saw me, and I certainly am glad I held their interest. I even appreciate that they found me on Facebook and thought enough of my class to comment!
But I’ve realized, I don’t want to be “interesting,” entertaining, or even fun for singers, bands, and musicians! At least that’s not my #1 priority.
What I want to be is eye-opening and inspiring to them so they’ll investigate the principles I teach in my Live Music Method!
I try not to blow my own horn in these blogs. But at the events where I teach, I constantly have people coming up to me and saying they got my DVDs or invested in a rehearsal day with one of my associates, and that it’s made a huge difference in their live show.
I have never, never (did I say “never?”) seen these principles not work when an artist learns and uses them. They aren’t rocket science. But if you are going to be a success at what you’re called to do in this music business, you need to apply them to your show.
A couple of summers ago I taught at Gospel Music Association’s (GMA) Immerse. After one of my sessions, we caught on video some artists’ reactions that I’d like you to see (pay special attention to the last artist on the video who toured in Germany):
Anne Rowland’s testimony about Bootcamp IS why I do this! She is just one of dozens of artists who have come up to me and said the teaching, the DVDs, the bootcamps… they’ve all been profitable.
When artists study my Live Music Method and take the time and energy to apply them to their show, the results are: they are more effective, they get more gigs, their message gets across, there’s more excitement around them, there are more people wanting to help them, and they sell more merch.
The testimonials we have on our website aren’t from people we cajole into giving us a comment. Almost every one is unsolicited thanks from artists who have experienced the difference my Live Music Method can make in emotionally connecting with their audience.
We have a couple of workshops coming up in Nashville: one of them is a Road Show Bootcamp on Saturday July 21, just before this year’s GMA Immerse event. I highly recommend you come and learn.
I promise… it will be more than interesting!
